Team Bios

sorayaSoraya Cacici (Broker/Owner of Nest Forward MA) brings a 12 years of expertise to the North Shore community, and has become a well-regarded industry expert. Soraya’s vision for Nest Forward is based on a deep commitment to and passion for finding the right property to help her clients build their future.

Clients choose to work with Soraya time and time again because of her ability to represent them in the market with the highest level of professionalism and effectiveness. Her unique combination of personal service and professional expertise has helped Soraya build a strong base of repeat clients who rely on her and Nest Forward to help them realize their dreams.

Soraya has resided in the North Shore for almost 40 years and is passionately connected to her community where she serves as Vice President of a Neighborhood Association, and is also active in many charitable organizations.  Simply put, she is trusted and she exceeds expectations.

Soraya is also the leader of the Nest Forward “Pay it Forward” program, which enables her to give back to the communities she serves on a larger scale.


marina_bioMarina Cacici (Broker/Owner of Nest Forward FL) is a consummate real estate professional who possesses an intimate knowledge and comfort level in the communities of Southeast Florida. Her success can be attributed not only to her vast knowledge of the marketplace, but to her strong negotiating skills and keen ability to produce outstanding results for buyers and sellers alike.

Marina is known for her effectiveness in listening to and understanding the unique needs of her clients. She is revered for her hands-on service while guiding clients through the transaction process – adding her own special mix of candor, humor, efficiency, and of course, utmost professionalism at all times.

While highly accomplished in her industry, Marina feels her greatest reward is the loyalty of clients and solid relationships she’s forged that that last long after the deal is complete. The fact that her business has grown steadily over the years, and that she enjoys constant referrals from her satisfied clientele, are great testaments to her fine work.


sean_bioSean Lobdell (Founder – Commercial Sales and Leasing) is a lifelong entrepreneur, marketer, and tech-enthusiast, Sean’s multifaceted talents have helped to successfully launch thousands of products, services, and businesses. Sean is co-founder of Nest Forward and Soraya’s husband. Together, they are enthusiastically connected to Lynn’s community where they live and work to serve the needs of Nest Forward’s real estate clients all over the North Shore.

Sean is a natural influencer and skilled negotiator, specializing in commercial advisory services across a broad range of industries. Whether it is our client’s first commercial property lease or the purchase or disposition of a diversified portfolio, Sean has the connections and vision to create the best opportunities and outcomes for our clients.


craig_bioCraig Foley (Sustainable Real Estate Consulting Services) Craig’s combination of real estate and energy management skills give him a unique perspective about sustainable energy solutions and subject matter expertise on high-performance home valuation and marketing. As a real estate broker, he has sold several high-performance projects in and around Greater Boston. He is the team leader of REthink39 Group. REthink39 is devoted to lowering the 39% of U.S. energy consumption attributed to the built environment and believes they can be part of a solution with every real estate transaction closed.

As a real estate consultant, he has partnered with a broad range of companies including Lawrence Berkeley National Laboratories, Northeast Energy Efficiency Partnerships, Elevate Energy, and the Massachusetts Clean Energy Center. Craig was one of five people in the U.S. to receive the EverGreen Award by the National Association of Realtors (NAR) in 2013. He also serves as an advisory board member for the NAR Green Resource Council and is a certified instructor of the NAR Green Designation. His committee work at NAR includes chairing the Sustainability Advisory Group in 2019. He also serves on the Energy Advisory Council for Fannie Mae.


jessm_bioJessica Martinez (Transaction Coordinator) works to align the stars for our clients. She is a task hero who sweats the small stuff so that our clients don’t have to. In every real estate transaction there is complex paperwork, deadlines, and hundreds of critical details that cannot be overlooked.

Jessica’s in-depth knowledge of the real estate transaction process and her laser-focused attention to detail helps ease the stress of our clients by keeping things organized and on track. From assisting with digital signing of the very first contract, to scheduling the final walkthrough and closing, and everything in between, Jessica ensures that no important detail gets overlooked.


jobeth_bioJobeth Williams (Office Administrator) brings contagious optimism and an energetic yet even-tempered calmness to the Nest Forward office. She is the right-hand woman to Soraya and Sean, supporting them in a variety of ways, from mundane administrative tasks, to exciting and creative marketing, community outreach, and event planning projects.

Jobeth’s extensive network of friends and colleagues in Lynn and on the North Shore is a valued asset to our community driven culture, and her ability to covert a roomful of strangers into instant friends is a gift to our team and clients alike. Jobeth understands that collaboration and teamwork not only lead to better outcomes for our clients, but also make our work more fun.


jessh_bioJessica Howe (Photographer/Visual Storyteller) In the age of selfies and smartphones, everyone thinks that they can take amazing looking photos. Well, when selling and touring properties online, an unprofessional looking photograph can kill a deal before it gets started. From photography, to drone footage, to virtual reality tours, to floor plans, Jessica brings her passion for photography and architecture, know-how, and the ability to tell the visual story of our properties and make them look beautiful.


cheryl_bioCheryl Russo (Professional Organizer) As humans we covet things. When purchasing or selling property, one must organize, declutter, and pack up these things, all stressful and overwhelming tasks. Nest Forward offers the perfect solution – Cheryl helps our clients to tidy up and work out the feng shui of their spaces. From 220 square foot living spaces to oversized properties, Cheryl will come in and create a great space that’s clutter-free, organized, peaceful, and efficient.

We’ve found that Cheryl’s talents help to create lasting first impressions with potential buyers and equip all of our clients with tools to maintain clean, organized living spaces in their new homes.


seth_bioSeth Badger (Residential Sales & Leasing) joined the Nest Forward team in September 2019 after beginning his real estate career in downtown Boston. Seth crossed paths with Soraya through several successful client interactions which lead to the interest of what Nest Forward embodies as a brokerage. As someone who focuses on building relationships over transactions, Seth appreciated several facets of Nest Forward’s approach to growing business; those being lifelong client relationships, an emphasis on community engagement, and forward thinking to best educate clients on the market and the home buying and selling process.

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